assign. #4 Evil web ads

At useit.com I read the article "Most Hated Advertising Techniques". This article is about how people react to various forms of internet advertising and gives us data on this presented at the UserExperience 2004 conference. Yes, I completely agree with this article, I think anyone who has spent anytime on the internet would. Pop up ads come in as the most hated, with some other equaly vile techniquies as close runners up such as 'tricks you into clicking on it' and 'doesn't have a close button'. Theese horrible techniques were found to not only inspire a negative attitude toward the advertiser, but also towards the site. I was not particuarly suprised by this. I for one know that both myself and my friends will actively atempt to avoid sites that support lots of pop ups, and have installed anti spyware programs and/or pop up blockers to help keep ads at bay. The implications of this are that now that the advertisers finally have all this data in black and white they need to acctually listen. These types of advertisements, while they may give you a high click rate, do NOT inspire anyone to purchase and they typically kill any hopes for repeat customers. Get tricked into clicking once and you won't fall for that ad again. What I don't understand is what the advertisers responsible for these ads today were thinking? How could they be unaware of how much the internet using populace hates these types of ads? Have they simply never used the internet? And if they aren't internet users, then why are they involved with internet advertising?