Assignment #2: MKTG 437 zappos

hurray! a semi shopping assignment :P

1. the shoe I chose for this assignment is the Magdesians Anna.

2. From reading the reviews I found out that theese shoes are supposed to be very comfortable, 5 out of 6 said that they were true to width (very important) and the size is either right on or runs a half a size smaller.

3. The review wouldn't have made any difference to me in a store where I could try it on, but on the internet I think it would make me more inclined to purchase. I have a horrible time getting shoes to fit and depending on the shoe I can range a whole size, so knowing from others that with this shoe I should perhapes order a half size bigger is very important. The review helps lower the risk of the hassal of returning items to an online store which means that I'm much more likely to buy it.

4. The advantage of reading the reviews is that you have a much better idea of what you are purchasing, since you can't see it in person or try it on.
5. The advantage to zappos.com of offering reviews, even though the shoe might recieve negative reviews making it harder to sell, is costomer service, costomer opinion of the site and PR in general. Having the reviews makes zappos seem friendlier to the consumer, makes it seem like they care, and want you to make the purchase "knowing" that you will be happy. It could also help them decide which shoes to carry in the future. Shoes lines getting lots of negative reviews will probably be dropped asap.

6.Hmmm... I don't know that it would matter one way or another if a site like kencole.com that only carries its own brand of shoes has reviews or not. It's not the same as a site like zappos. If your going to kencole.com you most likely already know about ken cole shoes, you've probably had some experience of them or at least a verbal recomendation from a friend. Basically most people buying at that site probably already know everything a review would tell them making it sort of redundent. It could make consumers feel more intouch with the brand/company/whatever, and would help anyone just browsing the internet for shoes. *shrugs* It wouldn't be a bad thing, but I think it is probably unnessicary.